Thanks for the head's up, Kevin!
Radiohead's new album will be available in two formats:
a no-frills download that will cost you whatever you feel like paying for it
and
a super awesome deluxe discbox.
What makes the discbox super awesome deluxe?
THIS CONSISTS OF THE NEW ALBUM, IN RAINBOWS, ON CD
AND ON 2 X 12 INCH HEAVYWEIGHT VINYL RECORDS.
A SECOND, ENHANCED CD CONTAINS MORE NEW SONGS, ALONG WITH DIGITAL PHOTOGRAPHS AND ARTWORK.
THE DISCBOX ALSO INCLUDES ARTWORK AND LYRIC BOOKLETS.
ALL ARE ENCASED IN A HARDBACK BOOK AND SLIPCASE.
THE ALBUM DOWNLOAD AUTOMATICALLY COMES WITH THIS PACK.
YOU CAN DOWNLOAD THE FILE DIGITALLY FROM THE 10TH OCTOBER 2007.
DISCBOXES ARE BEING MADE TO ORDER AND ARE PRICED AT £40.00 INCLUDING POSTAGE.
SHIPPING WILL BEGIN ON OR BEFORE 3RD DECEMBER 2007.
Right.
So. I can take the chance and drop a good chunk of change on the IN RAINBOWS extra special box set, which ships in December but offers me the download in October...
...or...
I can just pay a few pennies to download the songs in October, give 'em a listen, and if I really dig the album, I can go ahead and order the mega box set.
Wow. That's faith in a product. And that's why we love Radiohead.
I'll be curious to see how this experiment plays out and if it has any long-term impact on how record labels do business in the future.
For now, here's where you can pre-order the album.
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